In the mid 90s, Arnette was the goggle. That was even the name of its first goggle, The Goggle, released in 93. Riders like Kevin Jones, Ingemar Backman, Mike Ranquett, and Daniel Franck had Arnette’s cutting edge designs with their iconic beaks plastered on the cover of every mag, in all the films, and then the brand all but vanished. Twelve years ago Luxottica Group purchased Arnette and the brand’s goggle line fell off the radar in the North American market. While the company was still doing a full array of sunglasses here, and pushing goggles in Europe, here in the States its presence all but disappeared when things got cold. Six years ago Arnette was moved under the Oakley umbrella and the brand has spent that time revamping and ramping up its snow program for a re-launch at SIA with its new Mercenary and Series 3 lines and a hard hitting roster of team riders including Devun Walsh, Zac Marben, Dustin Cravin, and Sage Kotsenburg.