Now the fastest growing premium polarized sunglass maker in the world, Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colors of the island to life, the fledgling company engineered the revolutionary PolarizedPlus® lens. Incorporated into seven new sunglass styles and Classic Collection was introduced. Over the years, Maui Jim has continued to offer their fans high-performance design developments. In 2004, PolarizedPlus2® technology revolutionized the sunglass market - patented, color-enhancing treatments in the form of rare earth elements were added to lenses to really pop the colors your eye takes in. In 2006, new 24,000 sq ft state-of-the-art direct surfacing lab was built to ensure precision prescription optics. A year later, Maui Jim introduced MauiReaders®. MauiPassport™ followed in 2008, offering prescription wearers wide views and outstanding acuity. That same year, new MauiHT™ lens brought clarity to low-light conditions.