The Spy brand was created in the fall of 1994 by the passion of a group of over- achieving athletes and enthusiasts seeking a new visual perspective on technical eyewear products. Our values are not bound by tradition, but based on the core ideals of young-at-heart pioneers, those whose needs to express freedom and innovation are stronger than the rules and conventions of the day. Spy’s unique formula blends compelling design, leading technology, top athletes and a warm, friendly marketing approach. Spy was conceived by Mark Simo, Brian Simo, and ‘Beaver’ Theodosakis, all of whom have vast industry experience as they’ve created such leading brands as Life’s A Beach, Bad Boy Club, and No Fear. With start-up investors such as Supercross Champion Jeremy McGrath, Indy Car Driver Robby Gordon, Motocross legend Rick Johnson, and NASCAR King Richard Petty, Spy initially entered a competitive market having support of several major athletes and celebrities. Born and bred in North County San Diego, Spy’s heritage is deeply rooted in action sports. Legendary surf breaks, world-renowned skate parks, great motocross tracks and nearby mountains make our backyard the definitive product testing ground for our employees and world class athletes. Our team riders dominate their respective professions; surfing, snowboarding, motocross, skateboarding, wakeboarding, and skiing. Spy mixes eclectic, organic, and technological elements of design with action sports and pop culture to produce a product line and lifestyle that is unrivaled.!